YouTube and NIVA Announce Plan to Preserve Independent Music Venues
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variety.comJem Aswad Senior Music EditorYouTube Music and the National Independent Venue Association (NIVA) on Wednesday announced a partnership with the goal of helping to preserve independent live music venues across the United States through the Save Our Stages initiative.Details were not immediately available, but the announcement reads, “Together, YouTube and NIVA will work on unique programming that will help bring live performances back into music venues safely.
In addition, YouTube will help raise awareness and funding for the NIVA Emergency Relief Fund.” Reps for YouTube and NIVA did not immediately respond to Variety’s requests for more information.NIVA is a coalition of independent music venues that formed earlier this year to preserve and.
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