Even before the publication of today’s official retail figures showing an 8.7 per cent drop in sales for March (the worst since records began -and let’s not forget we didn’t go into lock down until the final week) the fashion industry knew something was very wrong.
Online searches for what to wear for a Zoom party, which fashion nostalgia books to read and lists of the most glamorous fantasy dresses may be way up, but that’s not the same as buying.
While people look to fashion for escapism and practical tips about dying your own hair, they’re retreating from the transactional side – understandably, given that five million or more Brits (according to one projection) face unemployment.
Read more on telegraph.co.uk