Wildbrain CPLG to Represent Licensing of Peanuts in Asia Pacific
variety.comPatrick Frater Asia Bureau ChiefWildBrain CPLG, a leading entertainment, sport and brand-licensing agency, has been appointed by Peanuts Worldwide as the exclusive licensing agent for the Peanuts brand in parts of Asia-Pacific.
The companies already have a licensing relationship in Europe, the Middle East and Africa and, more recently, India. The additional deal covers Mainland China, Hong Kong, Indonesia, South Korea, Malaysia, the Philippines, Singapore, Taiwan, and Thailand.
Peanuts Worldwide, which owns the Peanuts characters and related intellectual property, is controlled by WildBrain Ltd., the family of Charles M.
Schulz, and Sony Music Entertainment (Japan), which also remains the brand’s agency for Japan. Peanuts is the first new major representation signed by WildBrain CPLG in APAC since the agency announced its expansion in the region earlier this year.
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