Bethan Holt Carrie Johnson Instagram Pink track Love and Bethan Holt Carrie Johnson

Why this £45 M&S dress keeps selling out – and the in-stock alternatives to buy instead

Reading now: 183
telegraph.co.uk

Zara’s spotted dress of 2019, which was swiftly followed by Ghost’s Luella style, popularised by Carrie Johnson (née Symonds) who wore it to watch her then-boyfriend Boris enter 10 Downing Street when he became Prime Minister.

Prior to that, there was Kitri’s green floral frock of 2018. And last year there was H&M’s lockdown-friendly pink cotton dress that my colleague Bethan Holt dubbed the ‘wear-anywhere - or nowhere - dress’.Sometimes these crazes are organic.

Shoppers spot the dress in store or online, decide that it’s just the thing their wardrobe needs, and all of a sudden, it’s sold out within days.

More often than not though, a savvy PR engineers these moments with a little influencer seeding (PR speak for gifting a product to.

Read more on telegraph.co.uk
The website celebsbar.com is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.

Related News

DMCA