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What’s Next for TV Markets? Survey Highlights Reduced Delegations, Year-Round Online Events

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variety.com

Girts Licis Guest ContributorAs it became increasingly clear that physical events would be unable to go ahead as planned, we noticed everyone — from existing event organizers to publishers and analysts — rush to establish an online footprint.There’s no doubt the industry has adapted well to ‘attending’ events online, with 55% of clients surveyed reporting watching or listening to an online session curated by a TV event.

Highly anticipated annual markets, such as MipTV, Realscreen, Asia TV Forum (ATF) and the Edinburgh TV Festival proved to be most popular.

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