Time to say goodbye to The Standard Hotel. The Sunset Strip standout announced today that it will be closing its doors permanently on Friday. "Despite 22 years of unconditional love for our hotel, our guests, our team and our community, the hotel was unable to prevent a significant increase to its lease, which makes operating the property impossible," read a poston Instagram. "Alive with personality & personalities, and the backdrop of countless legendary tales, Hollywood was the birthplace of The Standard’s culture.
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