WarnerMedia Sticks to Upfront Script Despite Looming Discovery Tie-Up
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variety.comBrian Steinberg Senior TV EditorWarnerMedia tried to put its best foot forward on Wednesday by focusing on the future of its own media assets, rather than questions about its looming spinoff from AT&T and merger with Discovery.Executives at the AT&T-owned media conglomerate put a spotlight on the company’s broad array of media outlets and talent during an upfront presentation to advertisers.
The showcase, largely pre-taped, featured Leslie Odom Jr. in a musical showcase that took viewers on a tour across WarnerMedia, relying on cameos from Samantha Bee, Robin Thede, Lisa Ling, Anderson Cooper and W.
Kamau Bell.The company also nodded to new initiatives, with WarnerMedia CEO Jason Kilar vowing to offer an “elegant” experience for.
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