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ViacomCBS, Sinclair Renew Deal for 13 CBS Affiliates
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variety.comMónica Marie Zorrilla ViacomCBS and Sinclair Broadcast Group have inked up multi-year renewal agreements across 13 CBS network affiliations for Sinclair stations, including four top-50s: WKRC in Cincinnati, Oh., WPEC in West Palm Beach, Fl., WWMT in Grand Rapids, Mi., and WHP in Harrisburg, Pa.One of the largest CBS affiliates operators — and the second largest station group in the U.S. — Sinclair reaches 8% of the audience in the United States and serves 10 million households across 23 markets.
Combined, the 13 market affiliates in the deal will reach about 5% of the audience in the United States (roughly six million households).
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