Universal Responds To AMC: Studio Believes In Theatrical, But Expects To Release Movies Directly To Theatres & PVOD When “Outlet Makes Sense”
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deadline.comBy Anthony D'Alessandro Editorial Director/Box Office Editor Refresh for more….Universal has responded to AMC boss Adam Aron’s note tonight to Universal’s Studios Chairman Donna Langley in which he told the studio that he won’t be playing their titles at his global chain.
Aron took umbrage with NBCUniversal CEO Jeff Shell’s statements in the Wall Street Journal this morning in which he said “The results for ‘Trolls World Tour’ have exceeded our expectations and demonstrated the viability of PVOD,” Mr.
Shell said. “As soon as theaters reopen, we expect to release movies on both formats.” Now while some may say that Aron may have overreacted over Shell’s statements, that perhaps the exhibition boss misconstrued them or took them out of
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