How Will Universal and AMC’s Feud Over Theatrical Windows End? (Column)

variety.com:

By Claudia Eller Co-Editor-in-Chief I didn’t pay to see “Trolls World Tour” at home, nor would I have run to watch it at my local cinema in a pre-pandemic world since it’s not my thing.

But what I am watching from the edge of my seat is what happens next in the cliffhanger drama that’s pitting the world’s largest theater circuit against one of Hollywood’s biggest studios.

Given theater closures, it’s hardly surprising that Universal Pictures opted to make its animated sequel available as a digital rental rather than pushing back the film’s release and blowing all the marketing dollars it had already spent.

Similarly, we get why Warner Bros. offered its planned theatrical kids movie “Scoob!” for digital rentals and sales, and Disney