Even though Universal jumpstarted the summer box office overseas this past weekend with F9‘s $163M opening, the studio feels the need to take DreamWorks Animation sequel The Boss Baby: Family Business and put it on its Peacock streaming service on July 2, day-and-date with its theatrical release.
The pic moves up from its most recent theatrical release of Sept. 17.While Universal rubbed exhibition the wrong way during the pandemic, specifically AMC, when it decided to release Trolls World Tour theatrical day-and-date and on PVOD (ultimately grossing $100M stateside at one point) when theaters were closed, this is the first time that Universal Filmed Entertainment Group is capitalizing on its frosh Peacock service with a
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