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U.S. Visualization Studio The Third Floor Opens First China Office (EXCLUSIVE)

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variety.com

Rebecca Davis editorLeading Hollywood visualization studio The Third Floor (TTF) has opened its first Beijing office. It seeks to create a hub in China on par with its other main outposts in Los Angeles and London that will cater primarily to local projects.

TTF specializes in the pre-production process of pre-visualization, or pre-viz, which uses digital tools to plan complex film and TV projects shot by shot.

The firm is known for its work on titles like HBO’s “Game of Thrones,” Marvel’s “Avengers: Endgame” and Alfonso Cuaron’s “Gravity.” Its new Beijing outpost will be led by Maggie Lu, who comes off years in the theme park side of the entertainment business with stints at Dalian Wanda and Dalian Haichang.

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