Mike Fleming Jr Co-Editor-in-Chief, FilmEXCLUSIVE: Apple’s WWII drama Greyhound, starring and written by Tom Hanks, has become the largest opening weekend release ever for Apple TV+, including series that have bowed on the service, sources close to Apple tell Deadline.
The streamers loathe giving up exact numbers, but I’m told that the film turned in a viewing audience commensurate with a summer theatrical box office big hit, which of course Greyhound was meant to be until it moved from Sony to Apple because of the uncertainty of movie theaters after COVID-19.
Beyond generating the largest opening weekend ever for Apple TV+, 30% of its viewers were new to the service. The film debuted last Friday.
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