Instagram users are shifting what used to be ordinary content—selfies, thirst traps, and photos of friends and food—from the “Close Friends” section of Instagram Stories back to their main feeds.
At times, the shift in content has felt tone-deaf. (Particularly when it comes to celebrities.) But somehow, that wasn’t the case when 78-year-old Martha Stewart joined the thirst trap fray on Tuesday, naturally via her beloved burner account, @marthastewart48.
Personal photos and videos of herself are a staple of Stewart’s feed, just like unappetizing meal close-ups and blurry snapshots of life on the farm.
Still, the dispatch she posted from her pool in East Hampton, where she was taking refuge from the 89-degree heat, stood apart.
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