John Fithian Coronavirus NATO John Fithian

Theater Owners Chief Says Coronavirus Stimulus Will Help Cinemas Survive

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variety.com

The $2 trillion stimulus may have saved the movie theater business from financial ruin. After being forced to close because of the coronavirus pandemic, cinemas across the country were struggling to find a way to keep paying their rent and other bills without being able to sell any tickets.

It was a scenario that could have led to widespread bankruptcies. “This legislation dramatically improves the capability of theater owners to stay solvent,” said John Fithian, CEO of the National Association of Theatre Owners. “I don’t know if every single company we represent will be able to stay in business, but we were confronting massive liquidity problems and likely failures before this passed.

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