The unexpected winners of lockdown shopping
Reading now: 253
telegraph.co.ukVictoria dress, now £78, BodenBoden has sold some 9,000 occasionwear items since the UK entered lockdown - surprisingly healthy numbers for a category they might have expected to crater in light of widespread wedding and event cancellations.
The Victoria dress, a belted midi-dress with a garden-party print, originally priced at £130, accounted for 700 units sold.The company’s customer insight team asked buyers why they sprung for an Ascot-appropriate dress with nowhere to wear it; many said they were chasing an uplift during unsettling times.
One woman reported hanging it in her wardrobe, just to have something pretty to look at. Similar thinking seems to have led to a spike in swimwear sales.
Read more on telegraph.co.uk
The website celebsbar.com is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.
