Erdem Moralioglu, a star of London Fashion Week, staged his fashion shows in the National Portrait Gallery, in front of a packed audience that included Kristin Scott Thomas, Michelle Dockery, Helen McCrory and Ruth Wilson.
This season he showed in his shop in Mayfair to an audience of one – yours truly – using an iPad and some mannequins.I wasn’t his only viewer.
Throughout the day he’d given a series of one-on-one previews, either in person, or via Zoom to journalists in New York or Shanghai.
By the end of the day, he might have seemed jaded or downcast, but like almost all the designers to taking part in this strangest of fashion months, he was relaxed and surprisingly upbeat.
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