The Great British Bake Off’s (Channel 4) triumph as a format, look at the calibre of celebrities they’ve assembled for this five-week-long charity edition.
Daisy Ridley! James McAvoy! Dame Kelly Holmes! Dizzee Rascal! David Baddiel! Often these editions are full of people who are famous for craving fame, but here there’s not a no-mark influencer or reality star in sight.
Even the representative from Internetia, the YouTuber KSI, is as big as online stars come. Lockdown might have helped, although it doesn’t seem to have made much difference to The Circle.
Really this is about Bake Off’s position in the culture: a programme that’s predictable, beloved and unlikely to embarrass you.
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