Last year, Ryan Gosling and Emily Blunt were part of the theatrical juggernaut event known as Barbenheimer (the organic viral marketing push for “Barbie” and Best Picture winner “Oppenheimer” last summer).
Their films opened on the same day, but instead of canceling each other out because there was a push to see the two films, they both turned both into massive box officer earners.
Read more on theplaylist.net