Back in 2008, Broadway producer Jeffrey Seller approached RadicalMedia CEO Jon Kamen about filming the final performance of Rent.
Kamen's New York-based production company already had a foothold in the documentary space, with such credits as Errol Morris' 2003 Oscar winner The Fog of War and 2004's Metallica: Some Kind of Monster.
The live-capture experiment provided Kamen with an entry into an exciting new subgenre of the nonfiction film. The finished product, Rent: Filmed Live on Broadway, received a small theatrical release from Sony Pictures and, in the process, RadicalMedia "developed the nomenclature and a whole style of filming it in a very cinematic fashion," Kamen recalls.
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