Ruth, who is a alternative host with husband Eamonn Holmes on This Morning is certainly flying the flag for the older woman as she approaches the landmark birthday on 17 March.
She has even admitted she is “quite excited” about it despite her younger self thinking such an age was “really old”. And so have attitudes, albeit very slowly.
Starting her career 30 years ago as a continuity announcer and evening news presenter for regional news in the South West of England she thought that once she hit 40 her career fronting shows would be over. © Getty Journalist and broadcaster, Eamonn Holmes, (R), with his wife Ruth Langsford, poses with his medal after he was appointed Officer of the Order of the British Empire (OBE) for services to
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