Daniel D'Addario Chief TV CriticThe history of TV is studded with attempts to make commercial pitchmen into the stars of their own series.
During the dot-com boom, “Baby Bob” advertised the service provider FreeInternet.com before getting his own CBS sitcom; Geico’s “Cavemen” moved from hawking car insurance to telling jokes on ABC.In this tradition follows Ted Lasso, a character created by NBC Sports to sell Americans on coverage of English Premier League soccer.
Bulked out from Bill Lawrence and Jason Sudeikis-created short videos into a 10-episode season on Apple TV Plus, Lasso, played by Sudeikis, coaches college football in the U.S.
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