'Angry Birds' Owner Rovio Appoints IMG Licensing Agent
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hollywoodreporter.comFinnish video game developer Rovio Entertainment Group has appointed IMG as the exclusive consumer products licensing agent for the Angry Birds puzzle game franchise.
Since its launch on mobile devices in 2009, Angry Birds has attracted tens of millions of active users and spawned two film adaptations — featuring the voices of Maya Rudolph, Josh Gad and Jason Sudeikis — as well as a host of merchandise and consumer products, and even theme park experiences in Finland, the U.K.
and Shanghai. In 2021, the franchise will see the launch of an animated TV series for Netflix, featuring tween birds at a summer camp under the guidance of their eagle counselor.
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