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How Uber Leveraged 3000 Rides Per Taylor Swift Show, e.l.f.’s Roblox Beauty Squad and Learning to ‘Hustle Like You’re Broke’ – The Biggest Takeaways From Variety’s Executive Studio at Advertising Week

Variety kicked off the second year of its Executive Interview Studio, presented by Canva, during New York’s 2024 Advertising Week. Already, on day one, the studio hosted several discussions centered around technology’s transformation in today’s marketing space with the minds behind Tubi, Uber, and celebrity innovators such as actor Terry Crew and award-winning journalist Michael Strahan.
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dailystar.co.uk
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Woman shares how 'easy' it is to go from sad to happy with simple photo edit
body positive influencer and journalist Danae Mercer has exposed how fellow content creators can ‘edit’ themselves into looking happy even when they are actually in floods of tears.She demonstrated the sneaky trick to her 172,000 TikTok followers which revealed how she was able to quickly manipulate the photo of her face.Danae wrote in the clip: “Watch how easy it is to edit sad into happy.”At first Danae showed a bare face snap of herself when she was crying and had a frown.She then tapped a quick edit which completely smoothed out her face, removed her tears, and added some glam makeup.The influencer then added volume to her hair - and most importantly a dashing smile showing some pearly whites.Behind the edited snap is a photo of Danae looking sad, and without her having revealed that it was just retouched no one would have known any different.She assured her followers: “And it’s okay to cry.”Stunned at Danae’s clip, many people fled to the comments to thank her for shedding light on the issue.One person commented: “Bruh imagine the amount of girls who have done this.”Another user added: “Gosh, I love your channel so much. Makes me feel so much more confident.”Whilst a third person voiced: “Jesus, I don’t trust anything now.”Someone else shared: “This is terrifying!”Meanwhile, a fifth person expressed: “The internet has always been a crazy place, but jeez.” Get all the biggest Lifestyle news straight to your inbox. Sign up for the free Daily Star Hot Topics newsletter
dailystar.co.uk
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Kylie Jenner risks wardrobe malfunction in tiny latex catsuit for racy TikTok video
Kylie Kenner sent pulses racing when she donned a tiny latest top for a steamy TikTok video - just two months after giving birth.The global reality star put on a plunging display in the skintight latex catsuit which was left unzipped and could have popped open at any moment.The makeup mogul modelled during a photoshoot for her Kylie Costmetics brand on Wednesday (April 20) - after releasing her best-selling Lip Oils last month.Kylie, 24, took to TikTok with a sizzling TikTok clip that began with a selfie of her looking glam in her loungewear.The Kardashians star proceeded to show fans her jaw-dropping pink closet, pink shoe collection and matching pink nails after a presumed pampering.Kylie was only sporting a white bathrobe for the camera as she applied her new makeup products.She then decided to steal the show when she appeared in a skin-hugging red latex outfit put her killer figure on full show.The fashionista tied her lush brunette locks behind her, but she allowed a few loose tresses to fall over her face seductively.She accessorised with a perfect combo of hooped earring sand chunky rings.Kylie's fans were swooning all over her latex curves, and many gushed over her post-pregnancy look in the comments.One fan wrote: "Glowing after pregnancy."A second said: "Damn, she is so pretty."A third agreed: "Her life is so gorgeous and I'm so envious!"Kylie gave birth to her second child with Travis Scott in February after they welcomed their daughter Stormi in 2018.The couple still haven't decided on a name for their son, but they originally called him Wolf.Her sister Kim gave fans an update during a chat on Live with Kelly and Ryan last week.Kim said:" There's one name lingering, but she really wants to make sure."It's a
dailystar.co.uk
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Ant McPartlin and Declan Donnelly put I'm A Celeb-style spin on viral TikTok clip
Ant McPartlin and Declan Donnelly have made their own hilarious spin on a viral TikTok video. The original video, which has 23.4 million views and 3.4 million likes, was posted one week ago and shows TikToker Katey Lorell setting up a camera to film herself.As she moves backward to show off her outfit, she bumps into the corner of a bed post and makes a high-pitched “ah” sound as she falls onto the bed.The TikToker captioned the video: "Just trying to show my fit off but the good lord had other plans."The TikTok went viral all over social media with thousands of users sharing their own TikTok's using the sound in hilarious ways.Ant and Dec then hopped on the trend and shared their duet with their 3.9 million TikTok followers.In the clip, they used the "ah" as the starting note before uttering their famous line "I'm a celebrity, get me out of here."Unsurprisingly, their duet racked up thousands of comments from fans who believed this is "the best one yet."One user wrote: "The best one yet" followed by several laughing emojis.Another penned: "You need to edit it into the im a celeb intro song."A third commented: "Now this KILLED us."While a fourth said: "By far the best duet yet."One video which has over 12 million views and over 2 million likes, features a user singing “Stayin’ Alive” by the Bee Gees over the audio as they let the "ah" sound replace one of the lyrics.Katey's "ah" was also remixed into another video that features a creator singing "No Matter What I Do" by Nelly which has been viewed by over 12 million and also gained over 2 million likes.
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