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Meet NewJeans, the Girl Group Bringing Retro Vibes to K-Pop, and Sprinting Up the Charts
Tamar Herman Awash in Y2K nostalgia and youthful vibrancy, NewJeans is rapidly becoming K-pop’s newest darling. Arriving under the auspices of Hybe Corp. subsidiary ADOR, NewJeans — comprised of members Minji, Hanni, Danielle, Haerin, and Hyein — dropped their first, self-titled EP in August with no warning. As the group has taken off, so has its chart presence. On Feb. 8, NewJeans celebrated its latest milestone: that “OMG” had surpassed 100 million streams on Spotify, just four days after “Hype Boy,” one of several singles from the “NewJeans” album, surpassed 200 million streams. Currently, NewJeans holds the top four spots on Apple Music’s Top 100: South Korea chart, buoyed by viral moments on TikTok and other platforms.