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Bethenny Frankel talks B Strong's disaster relief efforts in Louisiana, how she navigates around red tape
When Bethenny Frankel knows a major storm is approaching, she immediately kicks into overdrive planning so her disaster relief initiative, B Strong, can reach people seeking relief and aid. Currently, the entrepreneur is in the midst of helping Louisiana residents rebuild their lives after Hurricane Ida hit in late August. So far, Frankel's initiative has brought $1.5 million in much-needed gift cards, bank cards, and critical supplies to communities without power, water, and shelter. In partnership with Global Empowerment Mission and US Carrier, Frankel's B Strong has helped victims of disasters in the U.S.