Universal’s new 0207 Def Jam label has announced its first signing. It’s quite a big one. It’s pretty much downhill from now on to be honest.
Because they’ve only gone and bagged Stormzy.He, of course, worked with Warner on his first two albums – signing with Atlantic Records in the process – while the mini-major’s label services division ADA also distributes the rapper’s Merky label.The all new 0207 Def Jam label was launched last week, headed up by twin brothers Alex and Alec Boateng – the latter of whom was, until recently, co-head of A&R at Atlantic.
That’s probably not a coincidence, is it? And it makes the hire a very good decision for Universal right off the bat. Bagging the UK’s biggest rapper is not just a coup for the major, but.
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