reevaluate how they do business. Do fashion houses really need to produce eight-plus collections a year? With far-flung shows that are good for Instagram, terrible for attendees’ carbon consciences?
With constant newness that relegates anything past-season into obsolescence? With fabric excesses and incineration in the name of avoiding brand dilution and discounting?Absolutely not, says Stella McCartney.“It's an absolute reset button moment in the history of Earth as we know it,” she says of lockdown.
A vegetarian whose range has been leather- and fur-free since its launch in 2001 (when that kind of thing definitely wasn’t fashionable), she’s spent the past few months thinking about fashion’s problem with waste.
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