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START CEO Julia Mindubaeva on Company’s Slate of Original Content, Russian VOD Boom (EXCLUSIVE)
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variety.comChristopher Vourlias The past few years have seen a host of Russian streaming services enter the market, and as in other countries around the globe, the pandemic was a boon to the industry, which grew by 66% in 2020 to reach a value of 27.8 billion rubles ($384 million), according to TMT Consulting.No company has benefited as much as fast-growing VOD platform START, which experienced the highest growth in the industry, with a 172% increase in streaming revenue last year.Founded in 2017 by the producers and owners of Yellow Black and White, the indie studio behind such hits as the Netflix sci-fi series “Better Than Us” and the comedy box office sensation “Son of a Rich,” START was among the first streaming players to produce original.
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