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Starbucks, Diageo Join Facebook Ad Boycott, But Analysts Split On Financial Impact

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deadline.com

Dade Hayes Finance EditorStarbucks, Coca-Cola and Diageo have joined a growing advertiser boycott of Facebook, but Wall Street analysts are split on its ultimate impact on the tech giant.About 170 companies of varying sizes have paused ads on Facebook in an organized response to the social networking company’s lax response to misinformation and misleading political speech.

General Motors said Monday it is evaluating its spending. Particularly during the recent Black Lives Matter protests, Facebook is accused of not intervening as clearly erroneous posts spread fear of sweeping mobilizations by antifascist protesters.

Critics say this latest lapse extends an overall trend of Facebook taking a laissez-faire stance toward content circulating.

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