TikTok’s influence is extending to rival platform Snapchat. On Monday, Snapchat introduced a feature called Spotlight that will give more prominent promotion to public posts from its users.
Spotlight is available in 11 countries including the U.S. and Canada and will roll out in more markets over time. In a marketing video for Spotlight, Snapchat highlighted the type of short, music-driven videos that have become popular on TikTok.
Snapchat users have long posted similar videos for their small circle of friends on the app, but largely had to cross-post those clips onto other platforms like Instagram and TikTok if they wanted to reach a wider audience.
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