By Patrick Frater Asia Bureau Chief Simon Cowell’s Syco Entertainment, Fremantle and Chinese conglomerate Shanghai Media Group have teamed up to produce “The Magnificent Dancer,” a talent show for China.
Adapted from Syco’s “The Greatest Dancer” format, the new show will be launched on SMG’s Dragon TV later this spring. The primetime series will involve auditions, challenges and live performances.
Dance routines are expected to range in style from ballet, jazz, to hip hop. Fremantle and Syco previously collaborated with SMG on a Chinese adaptation of Syco’s hit “Got Talent” format.
The new deal was brokered by Haryaty Rahman, Fremantle’s SVP of distribution, Asia, international. SMG is one of China’s largest media and cultural
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