Sainsbury's pop-up store giving away free food - with extended shelf life due to freezing

dailystar.co.uk:

A pop-up store featuring food which has had its shelf-life extended by being frozen has opened – and everything is being given away for FREE.Launched by Sainsburys, the store in Shoreditch, east London – dubbed “Sainsfreeze” – is highlighting how food waste can be reduced by putting fresh produce in the freezer.Frozen items including eggs, meat, herbs, and baked goods will be available to the public without charge.Many of these items are goods consumers might not realise can be frozen and eaten at a later date.Ruth Cranston, director of corporate responsibility and sustainability at Sainsbury’s, said: “When people think about climate change, food waste often gets overlooked.“Around a third of food produced for human consumption is lost or wasted, and it contributes a whopping 8-10% of greenhouse gas emissions globally each year.“That is why we are launching Sainsfreeze, to help customers try and combat food waste and learn handy hints and top tips along the way.“Innovative freezing not only allows us to save food we would otherwise have thrown away, but also to buy reduced priced food close to its use-by date – saving even more money on the weekly grocery bill.”A study of 2,000 adults, also commissioned by the supermarket chain, found nearly three in five (58%) are looking to reduce their spending – with 35% aiming to do this by throwing away less food.More than a third (36%) tend to throw away food because it’s gone mouldy – with bread, milk, and salad the most commonly binned goods.But it’s quite likely the amount of discarded produce could be avoided or reduced if consumers were to freeze food items when they were fresh.However, the study carried out through OnePoll suggests many adults are unaware particular goods.