signed a new deal with Sony Music Entertainment, with the aim of giving Sony-signed acts “commercial opportunities to reach new audiences”.
It was said that the service would also host innovative music experiences for its users.As Music Business Worldwide reports, the platform has now launched its “latest innovation in music in the metaverse” with ‘Listening Parties’.
Poppy became the first act to host a listening event last Friday (September 24), streaming her debut full-length ‘Flux’.The Boston artist made the LP available through “all of the [Roblox] experiences”, including Overlook Bay, RoBeats, Robloxian High School, Creatures Of Sonaria, and Dragon Adventures.
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