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Puppy Bowl 2021 Is ‘Bigger, Better, More Dramatic’ After COVID-Induced Production Changes

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variety.com

Danielle Turchiano Senior Features Editor, TVWhen Animal Planet first announced details for its 2021 Puppy Bowl, it started the discussion with, “We need puppies now more than ever.” After a year that included various levels of stay-at-home orders amid a global pandemic, the shutdown of productions and the postponement or cancellation of major live events — from concerts to sports — cries for social justice and police reform, and an extremely contentious presidential election, truer words may have never been written.Producing the annual Super Bowl counterprogramming event did not come without adjustments, though — not only to make sure this year’s was “bigger, better, more dramatic” than ever before, says Animal Planet’s executive vice.

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