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Primary Wave and Lava Media Unveil Music and Podcast Partnership (EXCLUSIVE)

Jem Aswad-Senior Jason Flom record Department innovations Music partnership and
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Jem Aswad Senior Music EditorPrimary Wave Music Publishing and Lava Media have announced a new business relationship that sees Primary Wave making an investment in the Lava Media businesses, including the “Lava Music” and “Lava for Good” podcasts, and providing marketing and branding support for the podcasts as well as access to Primary Wave’s roster of artists and writers.In addition, Lava will work closely with Primary Wave on new publishing signings and catalog acquisitions and will collaborate on co-writing, synchronization, brand relationships, and expanded media development opportunities across both rosters.The relationship between the companies’ principles dates back to the mid-2000s, when Lava founder and podcast host Jason Flom.

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