Apple Music TV Chief Rachel Newman Talks New Channel and Thursday’s Bruce Springsteen Takeover
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variety.comJem Aswad Senior Music EditorWhile there’d been vague talk about an Apple music channel for years, it was still a surprise when Apple Music TV suddenly appeared at 9 a.m.
ET on Monday morning. Being an Apple product, of course it’s launching with a splash, starting off with videos of Apple Music’s all-time top 100 songs and following later in the week with a full day of Bruce Springsteen programming on Thursday, with videos and an hour-long interview by Zane Lowe culminating with a virtual event with 1,000 fans when the album drops.
But despite the big Bruce look, make no mistake: Apple Music TV is about hits, as Rachel Newman, the company’s Global head of editorial and content, told Variety on Monday morning, just 90 minutes after the new.
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