By Scott Soshnick The Premier Lacrosse League, which last week said it would stage a quarantined 16-day tournament, is getting into the sports betting business.
The PLL has entered into a partnership with Genius Sports, which becomes the league’s official data and integrity partner for sports betting.
As part of the agreement Genius, which has deals with the NBA, NCAA and FIBA, the governing body for international basketball, will provide sportsbook operators in the U.S.
and globally with a host of live betting data. Genius, which counts the English Premier League, PGA and LPGA Tours as integrity partners, will also help the PLL to protect itself from betting-related corruption.
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