Pierre Cardin, Pioneering French Fashion Designer, Dies at 98
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variety.comElsa Keslassy International CorrespondentPierre Cardin, the French designer and branding pioneer whose career spanned more than 60 years, has died.
He was 98.Cardin died at the American Hospital in Neuilly-sur-seine, near Paris. His family announced his death on Tuesday.The son of Italian immigrants, Cardin saw his career take off in the late 1950s.
He became widely known for democratizing luxury by diving into ready-to-wear fashion and becoming the first designer to have his clothes sold at department stores.He was also the first designer to brand his name and tap into merchandising, notably perfumes and accessories.
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