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TWICE’s label threatens “the strongest legal action” against deepfake videos of the group
JYP Entertainment has announced its intention to pursue strong legal action against any creators of deepfake videos depicting members of TWICE and any of its artists.On August 31, the K-pop label published a statement on fan community app FANS announcing its intention to pursue legal action against creators of deepfake videos depicting TWICE members and other JYP Entertainment artists.“We are gravely concerned about the recent spread of deepfake (AI-generated) videos involving our artists,” the label said. “This is a blatant violation of the law, and we are in the process of collecting all relevant evidence to pursue the strongest legal action with a leading law firm, without leniency.”While other details remain under wraps, JYP concluded its statement by writing: “We want to make it clear that we will not stand by while our artists’ rights are violated and will take decisive action to address this matter to the fullest extent possible.”JYP Entertainment’s statement comes amid what Korea JoongAng Daily has described as a “nationwide deepfake epidemic” in South Korea, where the “online crime of creating or watching sex videos using K-pop artists’ faces in pornographic content” was recently discovered to be alarmingly prevalent.The publication also noted that South Korean police have been cracking down on these deepfake sex crimes as of August 28, following President Yoon Suk-yeol’s public order to combat the spread of deepfake videos.Per Korea JoongAng Daily, a recent report from US cybersecurity agency Security Hero identified South Korea as the number one target for deepfake pornography creators in 2023.
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HYBE, YG, SM and JYP Entertainment reportedly fined by South Korea’s Fair Trade Commission for strict purchase policies
HYBE, YG, SM and JYP Entertainment have reportedly been fined by the Fair Trade Commission (FTC) in South Korea for breaches its regulations after their stringent retail policies were investigated.According to TenAsia, he FTC announced on August 11 that it had imposed corrective orders and fines amounting KRW10.5million (approximately £5716.71) on the official retail branches of HYBE, YG, SM and JYP Entertainment: Weverse Company, YG Plus, SM Brand Marketing and JYP Three Sixty, respectively.The companies being subject to FTC’s sanctions all operate the official online retail centres for the K-pop industry’s four biggest players. According to the commission, all four companies were found to have “arbitrarily shortened the period where customers are able to get refunds on idol-related merchandise”, including albums, which it deemed a breach of its regulations.Examples of some violations include SM’s policy of having any product refunded for simple change of mind arrive at its logistics centre within seven business days of its original delivery date, despite the law stating that customers have the right to seven days from the time it was received to decide on a return.Additionally, Weverse, SM and JYP all have a policy where they would not offer compensation for lost items after 30 days from when it was shipped, despite the law permitting monetary claims within three months of purchase, among others.In response to the results of FTC’s investigation, all four companies were quick to conduct voluntary policy correction where appropriate, which allowed their fines to be reduced.

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