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nme.com
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ABBA Voyage contributes £1.40billion to UK economy
ABBA Voyage has contributed £1.40billion to the UK economy, according to new figures.The virtual concert residency, which features digital avatars depicting the Swedish pop icons as they appeared in 1979, generated the sum between its opening in May 2022 to May 2024.During that time, the live concert experience has attracted over two million visitors, with 31 per cent travelling from outside of the UK.According to a new report by music, culture and creative economy consultancy Sound Diplomacy, attendees spent an average of £220 per day in London, as well as the cost of the ticket to the show at Stratford’s Queen Elizabeth Olympic Park.The most positive impact is felt in the local boroughs of Newham, Hackney, Tower Hamlets and Waltham Forest, with local restaurants and bars receiving £51.26million, commercial shops gaining £27.28million and accommodation £66.38million.The Mayor of London, Sadiq Khan, has said: “ABBA Voyage has been a phenomenal success story for London, boosting our economy by more than £1bn and showing again why our capital is a global leader for music and culture.“The fantastic show is an enduring testament to ABBA’s timeless popularity, as well as providing cultural, financial and social benefits. London is proud to host ABBA Voyage and we look forward to continuing to welcome fans from far and wide to see this unique concert as we build a better London for everyone.”In October, it was reported that the show grossed more than £100million in 2023, according to documents filed in the UK with Companies House by Aniara, the company behind the shows.A total of 1,097,597 visitors attended the shows across 2023, with an occupancy rate of 97.8 per cent.
metro.co.uk
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Abba reunite in London for first time in 40 years and my, my, just how much we’ve missed them!
Abba finally reunited in London in full for the first time in 40 years for the Abba Voyage red carpet on Thursday night.Benny Andersson, Anni-Frid Lyngstad, Agnetha Fältskog, and Björn Ulvaeus smiled for cameras as they posed altogether ahead of kicking off their hotly anticipated hologram tour.The Swedish pop superstars were last together in the capital for an appearance on The Late Late Breakfast show hosted with Noel Edmonds in 1982.Speaking on the red carpet outside a purpose-built stadium at the Queen Elizabeth Olympic Park in east London, Agnetha enthused: ‘It’s amazing to see all the English fans.’The group’s highly anticipated concert features younger ‘Abba-tars’ of the foursome performing songs from their back catalogue with a live 10-piece band.Benny admitted he expected himself to cry during the concert, saying: ‘Oh definitely, all the time.’Speaking about why she had enjoyed the project so much, Anni-Frid said: ‘I think the most exciting thing about this project was to come together as a group again after so many years not doing anything as a band together.’Abba was catapulted to worldwide success after winning the Eurovision Song Contest with Waterloo when the event was held in Brighton in 1974.They have since sold more than 400 million albums and singles.The popular quartet parted ways after last performing together in 1982 following a successful 10-year stint.In 2018 they announced they had recorded new material and it arrived in November.Abba Voyage shows begin in London on Friday, May 27and are running until December 2022.It’s then expected that the show will hit the road, on a world tour lasting until the year 2026.The lengthy run is possible all thanks to ‘Abbatars’ – aka the four holograms which

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