Ramsey Naito Entertainment president composer Platform Strategy UPS Тикеры Ramsey Naito

Paramount and Nickelodeon Animation’s Ramsey Naito Talks Reaching Kids Everywhere, Producing: Kids Entertainment Isn’t Just a Job, It’s a Calling’

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variety.com

Liza Foreman Delivering MipJunior’s keynote on Saturday, a composed Ramsey Naito, president of Paramount Animation and Nickelodeon Animation talked up some of the recurrent themes at this weekend’s kids content confab, not to mention the network’s strategies for its slew of successful franchises.

In her current position, the Nickelodeon veteran has overseen huge expansion. Five years ago, she said, there were only nine animation properties in development.

That figure has now risen to 60, and includes some of the most successful properties in the business, including “PAW Patrol,” “Dora,” “Transformers” and “SpongeBob.” Naito said allowing creatives to follow their vision and taking risks has been part of this success.

Not to mention the kids themselves. “Nickelodeon always lets the kids lead in creative and business decisions,” she said. She added: “When I started working at Nickelodeon in the late ‘90s, straight out of art school, what attracted me was that it had true creator DNA.

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