Victoria Adams and the Manchester United player David Beckham. The Posh & Becks phenomenon coincided with other pivotal millennium-era moments in popular culture; the launch of Big Brother, spawning the reality TV genre; the debut of Pop Idol and the advent of interactive talent shows; the emergence of a new magazine sector led by Heat, OK!
and Closer; and the editing of the Daily Mirror by a self-styled friend of the stars, Piers Morgan, who introduced a new model of gossipy celebrity journalism – the 3am Girls. “There was a repositioning of power within the newsroom,” recalled David Yelland, then editor of The Sun, speaking on a BBC documentary Celebrity: A 21st Century Story. “The celebrity journalist became absolutely central, that was.
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