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Anna Wintour

NFL Regular Season Games Draw Record Viewership Across Broadcast & Streaming

audience record sports

10.01.2023 - 23:43

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If there’s one thing the broadcast networks can rely on, it’s pro football. The NFL regular season came to an end over the weekend, after delivering record-breaking viewership for 18 weeks across Fox, NBC and CBS.

CBS managed an impressive 23.5M total viewers for its 10 Sunday afternoon windows, led by a strong 4:25 p.m. time slot. According to the network, viewers consumed 105.2B minutes of NFL on CBS during the regular season.

That’s including audiences for games on CBS Sports, which averaged 18.5M viewers across the regular season. CBS ended the season with 22.7M viewers for Sunday’s Bills-Patriots game, which is a 35% increase year-over-year for the network’s final game of the season.

Regular season delivered an average of 19.4M viewers for Fox, which was up 4% over last year’s average of 18.6M — the league’s largest year-over-year increase on any network this season.

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