Britain Netflix audience reports Britain Netflix

Netflix Signs Up to U.K. Ratings Body BARB in Huge Coup for TV Audience Measurement

Reading now: 824
variety.com

Manori Ravindran International Editor Netflix has signed up to U.K. ratings body BARB in what is a massive coup for TV audience measurement in Britain.

BARB, an acronym for the Broadcasters Audience Research Board, claims to be the first industry-owned audience currency in the world that Netflix has joined.

While BARB has technically been reporting on streaming numbers in the U.K. for a year now — numbers that have only been available to its broadcaster clients and prohibited from being published — it’s been doing so without the involvement of Netflix and Amazon as clients. (Disney+ is already signed up.) This is all going to change, however, with Netflix now willingly signing up to the ratings body.

This means that, from Nov. 1, BARB will report Netflix viewing — in addition to streamers such as Disney+ — every day at both a service and a program level.

Read more on variety.com
The website celebsbar.com is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.

Related News

DMCA