It’s seven years since then-Fox chief Kevin Reilly declared “RIP pilot season”.Today, NBC chiefs Susan Rovner and Frances Berwick were the latest top broadcast executives to declare the traditional cycle dead with the network looking to replace it with a “52-week scheduling mindset”.Rovner, who is Chairman, Entertainment Content, NBCUniversal Television and Streaming, speaking at the unveiling of its fall schedule, said that the Covid-19 pandemic has ignited this change.“The unique circumstances of this year have made us relook at how we approach the traditional broadcast pilot season and I really think it’s going to benefit all of us.
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