Cliff Marks Scott Felenstein Mike Rosen Entertainment president ESPN Cliff Marks Scott Felenstein Mike Rosen

National CineMedia President Cliff Marks, Who Brought Premium Ads To The Movies, Retires; Scott Felenstein, Mike Rosen Promoted To Sales Chief, CFO

Reading now: 895
deadline.com

Cliff Marks is retiring as president of NationalCinemedia on July 1 but will continue to work with the big movie theater advertising network as a consultant in a multi-year deal, the company announced Wednesday.The 19-year NCM veteran joined from ESPN and was an original member of the leadership team in 2002 when it was then known as Regal CineMedia Corporation.Marks is an acknowledged force in transitioning the movies into a premium video option for brands, leading with the creation of NCM’s movie pre-show The 2wenty, which evolved to become FirstLook, and now, Noovie, that combined entertainment and advertising on the big screen.

Read more on deadline.com
The website celebsbar.com is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.

Related News