Ellise Shafer administratorIn 2020, the shortest route to a major label deal was undoubtedly TikTok. Thanks to the app’s music-centric platform and algorithm, its stars have come to define an “overnight success” — a term that was once used to deride a career boost, but is now simply a fact.
In the last year, breakout artists like Doja Cat and Megan Thee Stallion skyrocketed thanks to the platform, helping them both earn Grammy nominations, including for best new artist.
TikTok has boosted the careers of veteran artists — most notably Fleetwood Mac who saw a resurgence thanks to a viral video using their song “Dreams” — and it’s helping to create acts, too.It’s no wonder TikTok is booming this year.
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