Nick Vivarelli International CorrespondentIn spite of a disastrous box office situation, the Italian film industry is staying buoyant thanks to increased exports, a friendly rapport with streaming giants and support from the government of Prime Minister Mario Draghi that is pumping money into a revamp of Rome’s Cinecittà Studios.“Production never stopped and ailing movie theaters have been able to get subsidies,” says Francesco Rutelli, the former Rome mayor who heads Italy’s motion picture association, Anica.
The org recently broadened its member base to include executives from Amazon Prime Video, Disney and ViacomCBS, after Netflix had joined.This move — which is unique in Europe — indicates the level of friendly dialogue between film producers and streaming platforms in Italy, best encapsulated by Paolo Sorrentino’s “The Hand of God,” Italy’s international Oscar nominee.
Sorrentino’s Netflix original film was released theatrically in November across the country before dropping on the platform in mid-December; it continues to play in Italy’s movie theaters.
While “Hand of God” has performed well in Italian cinemas — though exactly how well is not known, since Netflix does not reveal box office figures — Italy’s overall 2021 box office picture is bleak.
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