Lionel Messi secures coveted Super Bowl ad that could cost $14 million
us.hola.comSuper Bowl LVIII is right around the corner on February 11, 2024, at Allegiant Stadium in Las Vegas. Every year, football fans gather around their TV to watch two of the best teams in the NFL battle it out on the field.
But the game isn’t the only entertaining thing about the game - the annual spectacle is known for its commercials.Super Bowl commercials usually star famous faces, who take home a huge payday with booking fees and residuals, and one famous athlete has a spot - Lionel Messi.The Argentinian World Cup winner and eight-time Ballon d’Or winner will star in a 60-second advert for Michelob Ultra, and two teasers dropped on Thursday.
In the first teaser, the soccer player orders a beer with some friends from a smiley bartender, and in the second, he is running down the beach playing soccer with an adorable dog.Last year, Super Bowl commercial slots sold for $ 7 million for a 30-second ad, so going off that, the one-minute advert could cost as much as $14 million.
Variety revealed in 2021 that some of the stars in that year’s ads made $7 million or more.This year’s Super Bowl is scheduled to kick off at 6:30 PM Eastern time.
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